Search Engine Optimization
Did you know...?
Your beautiful new website won't do your business much good unless it's showing up in search results where your customers can see it. With almost half (48%) of mobile research starting with a search engine like Google, you want to make sure that search engines love your website. But even if search engines don't love your website right now, don't worry. We'll dress it up in all the right clothes so the almighty Google will look favorably on it...and your customers will always find you.
Source: Mobile Path to Purchase. A study conducted by Nielsen for Google. November 2013.
How We Do It
Search Engine Optimization, or SEO, involves several factors working together to present your website in the best possible way on Google.
First of all, your site needs to be mobile-friendly. In May 2016 Google announced that it would start ranking websites based on mobile-friendliness. This means that while your site may appear in the top results on desktop, it will appear lower on, say, a smartphone.
In addition, it is important to add special search-related keywords and descriptions (called "meta" information) to your web pages and blog posts. Think of this information as a way to organize your site among other search results. If your blog post is about butterflies, it will help to designate "butterflies" as the keyword so that Google will give the post more weight in the results. You can apply the same principle to your entire website so that you can market your business based on certain search words, like "accounting".
Finally, we will also set up a Google account for you (if you don't already have one) and connect it to Google Analytics, Google+, Google My Business, and Google Search Console. These tools give you an advantage because you are able to hook your site directly to Google and create Google-specific profiles for your business. This is especially important if you are a local business and want to attract customers from your area.
SEO at Work
Once your website is fully optimized for search engines, you can look forward to seeing your business profile on Google.
All Our Sites Are Optimized for Search Engines
Ready to get started?
Drop us a line today for a free quote!