One thing that sets the best websites apart is lead generation. You want your website to be constantly capturing leads, even while you're sleeping. We can do this via several technical methods, but they all boil down to attracting visitors to your site and collecting their contact information. You can then use this information to nurture a relationship which will lead to sales.
Unfortunately it's not enough to simply collect hundreds of email addresses and target them with mass marketing. You need to be able to qualify leads as they come in, segment them, and tailor your email campaigns to achieve maximum conversion. This ensures that you invest your money wisely and generate real ROI.
If you're curious about how the email marketing process works at Imagine Higher, check out the breakdown below.