Did you know...?
As you can see, mobile devices are rapidly overtaking desktops as the preferred tool for your customers, while many buying decisions take place across multiple platforms. Therefore it is absolutely essential for your website to be "responsive," or mobile-friendly, so that it looks amazing on screens of all shapes and sizes.
Sources: U.S. Cross-Platform Future in Focus. comScore. March 2016. The U.S. Mobile App Report. comScore. August 2014.
Don't Get Left Behind
You've probably pulled up a website on your iPhone, only to find that it loads very slowly or looks like a desktop-version squashed into a small screen. Maybe it doesn't even fit on the screen at all. Navigation is difficult; you can't seem to find what you're looking for; and filling out a form requires a lot of zooming. After struggling for a few minutes you leave, disappointed, with a negative perception of that company.
But what if that's exactly how your clients or customers feel when they view YOUR website? If so, you are losing money every day from unfinished sales and inquiries. You may even lose this money directly to your competitors who have mobile-friendly websites.
Source: What Users Want Most From Mobile Sites Today. A study conducted by Sterling Research and SmithGeiger for Google. July 2012.
What Your Mobile Customers Want
While your customers prefer to use desktops to do deep research, read reviews, and make big purchases, they use their mobile devices to make contact and find information on the go. This is why it's important to provide them a consistently pleasant experience across all platforms.
Source: What Users Want Most From Mobile Sites Today. A study conducted by Sterling Research and SmithGeiger for Google. July 2012.
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