• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Imagine Higher

Imagine Higher

Web Design in Greenville, South Carolina

  • About
  • Services
    • Design
    • Development
    • Analytics
    • Support
  • Case Studies
  • Blog
  • Contact

Data & Analytics

Google Analytics is a free platform that shows you how many visitors are coming to your website, how long they're staying, and what they're clicking on. This information is vital for a profitable online marketing campaign.

At first glance it may seem easy to set up Google Analytics. All you need is an email address to create your free account and get the tracking code to add to your website. However, there are many configurations within Google Analytics that are essential for correct decision making. If these are not set up properly, you will receive inaccurate data about how your website is performing.

That's why, before we take any action, we always consult with you to determine your specific business objectives and KPIs to make sure we're all on the same page. Then we perform a comprehensive audit on your Google Analytics account. We assess things like eCommerce tracking, event tracking, filter setup, and goal setup. We also check that Google Analytics is correctly linked to Google Search Console and Google AdWords.

Once we've audited your account and developed a strategy, we will implement it and monitor the results.

The Process

If you're curious about how the Google Analytics process works at Imagine Higher, check out the breakdown below.

Discovery

In case you haven't noticed, I like asking questions. That's because I don't know what you want until you tell me. Before we look at what's going on in Google Analytics, I need to know specifically what your online marketing goals are in order to determine why you're not meeting them.

Audit

Now that I understand your business goals, I will perform an audit on your current Google Analytics account, assessing things like event tracking, eCommerce tracking, filter setup, and goal setup. I will also look at whether your Analytics account is correctly linked to Google Adwords and Google Search Console, and that the Analytics code has been installed properly on your website.

Strategy

Based on the issues we've identified, we will collaborate on an effective strategy to improve your Google Analytics performance. This may require setting up a new Analytics account, adjusting your website's navigation or page structure, creating new content on your site, or simply fixing some coding errors.

Consulting

As part of a monthly plan or pre-paid timeblock, we will help you get the most out of Google Analytics through consulting and training. We will also send you an easy-to-understand Analytics report every month to translate the data into plain language.

Ready to Get Started?

Apply Now

Let’s build something great together.

Tell us about your project to see if we're a good fit.

Get Started

Footer

logo
  • Website Design
  • Website Development
  • Data & Analytics
  • Website Support
  • About
  • Services
    • Design
    • Development
    • Analytics
    • Support
  • Case Studies
  • Blog
  • Contact

Follow us on social media

  • Facebook
  • Twitter

Copyright © 2023 Imagine Higher LLC. All rights reserved. Made in Greenville, SC.