Google Analytics is a free platform that shows you how many visitors are coming to your website, how long they're staying, and what they're clicking on. This information is vital for a profitable online marketing campaign.
At first glance it may seem easy to set up Google Analytics. All you need is an email address to create your free account and get the tracking code to add to your website. However, there are many configurations within Google Analytics that are essential for correct decision making. If these are not set up properly, you will receive inaccurate data about how your website is performing.
That's why, before we take any action, we always consult with you to determine your specific business objectives and KPIs to make sure we're all on the same page. Then we perform a comprehensive audit on your Google Analytics account. We assess things like eCommerce tracking, event tracking, filter setup, and goal setup. We also check that Google Analytics is correctly linked to Google Search Console and Google AdWords.
Once we've audited your account and developed a strategy, we will implement it and monitor the results.
If you're curious about how the Google Analytics process works at Imagine Higher, check out the breakdown below.